Lauder Produces Fame of Estee Lauder

Beauty is an attiyude. Beauty has no mystery. There are no ugly women in this world. There are only women who do not care about or trust their own charm. The name of Alice Lauder is the "common word" for fashion magazines, while her kingdom can do anything she wants in the industry, and her famous saying is regarded as the classic motto by women around the world.

Asidy Menzel was born in a Hungarian Jewish immigrant family in Queens in 1907, New York, her father ran a hardware store, and she was the ninth child at home. Esstes' uncle is a pharmacist, daily he liked to modulate a variety of chemical agents in the lab In 1930s, Estee got a skin cream formula from her uncle. She made the products according to the formula and then sold to the women customers in the beauty salons in Manhattan, New York.

In 1946,Mrs Lauder and her husband used 50,000 dollars to creat their own company---the Company of Estee Lauder. In the first two years,the business was not too big,it only sold 4 products.They are clean oil,cream,lotion and all effective emollient cream. In 1948, Mrs. Lauder relies on her excellent eloquence, persuaded the New York’s famous department store” SAKS The Fifth Avenue” to allow her to open the exclusive counter. Estee Lauder as the high cosmetic skin care brand, Its popularity raised sharply.

In 1953, Estee Launder company launched the Youth Dew, which is a kind of fragrant bath oil and can be used as the perfume. “Youth Dew” got great success since it had been listed, breaking the domination of French perfume, making the high—grade perfume is no longer a luxury for fewer noble ladies. Afterwards, the perfume of Estee Lauder has been praised highly in fashion field. For example, the advertisement of BEAUTIFUL perfume has been making the bride as the spokesperson.

As a matter of fact, Mrs Lauder's most famous word" I do sell in my work life every day." She not only has a keen insight into fashion trends, but also a marketing expert in the business world. She made two great beginnings about promoting cosmetics:” First, distribute the small packets of the products, because she believed that:” The good products can present everything”. The other one is that when customers buy products who also can get the same brand gifts. Now the action is also the classic method in the cosmetics marketing.

In 1960s, Estée Lauder started to enter foreign countries, like Britain, Canada, Australia, France, Germany and Japan in succession. Most counters of Estee Lauder are set up in the high-grade department stores such as Harrods in London, Lafayette in Paris. The more stylish or expensive the place is, the more like by Mrs. Lauder.

So far, Estee Lauder still kept strong family color, while 4 people in its top management are the members of the family. In April,2004, Mrs Lauder who found Estee Lauder died in her house in Manhattan, died 97 years old. Mrs. Lauder was appraised one of the most influential twenty business genius by "Time" magazine in 1998, and she was the only female.

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