Lauder Produces Fame of Estee Lauder
Beauty is an attiyude. Beauty has no mystery. There
are no ugly women in this world. There are only women who do not care
about or trust their own charm. The name of Alice Lauder is the "common
word" for fashion magazines, while her kingdom can do anything she
wants in the industry, and her famous saying is regarded as the classic
motto by women around the world. Asidy Menzel was born in a
Hungarian Jewish immigrant family in Queens in 1907, New York, her
father ran a hardware store, and she was the ninth child at home.
Esstes' uncle is a pharmacist, daily he liked to modulate a variety of
chemical agents in the lab In 1930s, Estee got a skin cream formula
from her uncle. She made the products according to the formula and then
sold to the women customers in the beauty salons in Manhattan, New York. In
1946,Mrs Lauder and her husband used 50,000 dollars to creat their own
company---the Company of Estee Lauder. In the first two years,the
business was not too big,it only sold 4 products.They are clean
oil,cream,lotion and all effective emollient cream. In 1948, Mrs.
Lauder relies on her excellent eloquence, persuaded the New York’s
famous department store” SAKS The Fifth Avenue” to allow her to open
the exclusive counter. Estee Lauder as the high cosmetic skin care
brand, Its popularity raised sharply. In 1953, Estee Launder
company launched the Youth Dew, which is a kind of fragrant bath oil
and can be used as the perfume. “Youth Dew” got great success since it
had been listed, breaking the domination of French perfume, making the
high—grade perfume is no longer a luxury for fewer noble ladies.
Afterwards, the perfume of Estee Lauder has been praised highly in
fashion field. For example, the advertisement of BEAUTIFUL perfume has
been making the bride as the spokesperson. As a matter of fact,
Mrs Lauder's most famous word" I do sell in my work life every day."
She not only has a keen insight into fashion trends, but also a
marketing expert in the business world. She made two great beginnings
about promoting cosmetics:” First, distribute the small packets of the
products, because she believed that:” The good products can present
everything”. The other one is that when customers buy products who also
can get the same brand gifts. Now the action is also the classic method
in the cosmetics marketing. In 1960s, Estée Lauder started to
enter foreign countries, like Britain, Canada, Australia, France,
Germany and Japan in succession. Most counters of Estee Lauder are set
up in the high-grade department stores such as Harrods in London,
Lafayette in Paris. The more stylish or expensive the place is, the
more like by Mrs. Lauder. So far, Estee Lauder still kept strong
family color, while 4 people in its top management are the members of
the family. In April,2004, Mrs Lauder who found Estee Lauder died in
her house in Manhattan, died 97 years old. Mrs. Lauder was appraised
one of the most influential twenty business genius by "Time" magazine
in 1998, and she was the only female.
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